As a business, blogging regularly can get tiresome. Running out of topics and content ideas is very common. Keep in mind that not every blog has to be product focused. Weaving in a mix of employee and customer stories or even industry-related topics can give your blog page a refresh and spread out content. Connect with your audience through storytelling and help the audience grow closer to your business.
Many different topics can be used by your business to attract customers. Using a variety of blog topics will draw in a variety of customers.
Having these ideas in your back pocket can make it so much easier to publish consistently, which is key to building authority and achieving your blogging and content marketing goals much quicker.
So, without further ado — here is part one of our recommended attention-grabbing blog post ideas.
1. List post
A list post is exactly what we’re doing in this blog. Just remember that you want the list to be different than what your reader would normally see. Mix it up and surprise your audience. Try to give the audience information they’ve been missing up until now.
Remember — you don’t want to cram your info into a pre-set numbered list. For example, you might think, “Oh, I’ll create a list of the 10 best tools to use in my industry,” when unfortunately, you can really only think of six so you fill in the remaining four slots with some lame ideas just to hit an arbitrary number 10. That’s not necessary. Ending up with a random number of items is okay, if that’s REALLY what gets your point across.
An infographic is a visual depiction of information. These are especially suited for a message that contains a lot of data or when it’s easier to show rather than tell.
Infographics make it easier for the reader to comprehend what you’re sharing. Why is that?
Our brains process images 60,000 times faster than text and it’s been said that 65 percent of people are visual learners. This would make sense when you learn that infographics get shared three times more than any other form of content.
A how-to post is perfect for going deeper rather than wider on a specific topic. Get into all of the details with an end-to-end process for your readers. How-to blogs can be useful when trying to get found in organic search because Google favors longer, more in-depth content.
If you know a topic or keyword you’d like to be known for, go out and search what’s already been written on the topic and which post currently holds the number-one spot. Then ask, Are there any steps missing? How would I approach it differently? Could I give someone a clearer description of how to complete this task? If you have the most helpful content on the topic, you stand a better chance of Google moving you up to that coveted number-one spot on page one of search results.
4. Case study
Client success stories, or case studies, are often used in B2B and can be repurposed in a blog post format. Typically, we think a client success story has to be about how we helped our clients succeed. But keep in mind, you can write a case study blog post even if you didn’t directly work with a customer and get this result. You can write about someone else’s success with the same service or product you sell.
Headlines and subheads that are taken straight from the customer’s mouth are ideal because as a prospect reads, the headlines mirror what is going on in their own head and may be even more tempted to keep reading.
5. Current event
One of the rules of copywriting is to meet the reader where they are or join the conversation already going on inside their head.
Maybe the prospect is searching online about coronavirus and you’ve written a blog post that ties something about this epidemic to your product or service. You could point to how the widespread panic of everyone rushing out to buy masks and hand sanitizer is a lot like how if one person likes or comments on a social media post, it creates a domino effect that prompts someone else to do it and before you know it – everyone’s doing it!
If your target audience views you as an authority, it can be helpful for you to share a review of a product, a tool, a software, or even a book. People will be interested in your take and experience with it.
The other way you could benefit from this is through affiliate marketing. If you wrote a post about your use of a product, system, tool, etc., you could promote it at the end of your post with an “affiliate link,” which means if someone clicks that link and buys, you get a commission.
The purpose behind this list isn’t to give you random acts of content to try. Our hope is that it will spark an idea for your next blog post that is part of your overall content marketing strategy.
The important point to remember is at the root of all content is identifying a pain point, problem, or question your reader has and speaking to that in the best way possible – whatever form it ends up taking.
Reach out, that’s what we’re here for…
OUR zone of genius IS content and we want to make yours stand out from the competition and most importantly, serve your client and customer needs.